Product Manager

Eunice Quezon

Commerce·Payments·Immersive Platforms

I own how fans buy. At Warner Bros. that meant checkout, payments, gift cards and promotions across DC, Harry Potter and Movies Anywhere. At Ozone it meant designing immersive worlds where the purchase is part of the play.

View Projects Download Résumé
▷  Watch the film  · optional · about 90 seconds · sound on
2 monthsbrief to global launch
13international markets
$1Mrevenue in under 3 months
133%of Q1 revenue goal
$4Mrevenue in year one
DC Shop · Warner Bros. · launch-year results
What I've owned

From payment method to gameplay reward

Payments

Payment method roadmap across Stripe, Shopify Payments, PayPal, Apple Pay, Google Pay, Affirm, Klarna and Afterpay.

ShippedWarner Bros.

Checkout

API-based checkout with single sign-on, so one fan profile and one purchase flow work across storefronts.

ShippedWarner Bros.

Gift cards

Gift cards across DC Shop, Harry Potter Shop, Looney Tunes and WB Shop, redeemed at checkout.

ShippedWarner Bros.

Promotions

Discount codes and promotional campaigns planned around releases, events and fan-first product drops.

ShippedWarner Bros.

Digital + physical purchases

One in-world cart: buy the digital collectible, the matching physical item, or both together.

ConceptOzone

Gameplay rewards

Coins earned in play unlock rewards and discounts that fans redeem at in-world storefronts.

ConceptOzone
Projects

Commerce shipped. Immersive commerce designed.

Shipped launched to customers Concept designed, not launched Strategy authored plan

Warner Bros. · commerce ownership

2016 – 2022
DC Shop storefront showing official Superman merchandise
ShippedE-commerce platform

DC Shop

My role: Product Strategy Manager. Led product strategy and technical architecture.

A headless commerce platform for DC fans, launched globally in two months and scaled to 13 international markets.

  • Payments and checkout: owned the roadmap across Stripe, Shopify Payments, PayPal, Apple Pay, Google Pay and buy-now-pay-later.
  • Funnel analytics: weekly revenue and conversion analysis with predictive revenue modeling on GA4 and Segment.
  • Launch model: campaign-driven merchandising and drop-day planning tied to film and series releases.
  • $1M in under 3 months
  • 133% of Q1 goal
  • $4M year one
  • 13 markets
Full case study ↗
DC Shop 2021 roadmap covering payments, discounts, product bundling and localization
ShippedStored value · promotions

Gift cards, promotions & redemption

My role: ran the stored value and promotions layer across the shops.

Gift cards, discount codes and promotional campaigns across DC Shop, Harry Potter Shop, Looney Tunes and WB Shop, with redemption built into checkout alongside every payment method.

DC Shop analysis report with quarterly revenue against goal
ShippedMembership · live events

DC Universe membership & DC FanDome commerce

My role: led the freemium and membership launch and FanDome commerce.

Defined how fans purchase and access content and merchandise across free, à la carte and in-app purchase, and subscription tiers, and tracked it against revenue goals.

Harry Potter Shop home page featuring House Mascot gift trunks
ShippedCheckout · identity

Harry Potter Shop

My role: lead strategist for checkout, identity and campaign-driven drops.

API-based checkout and single sign-on on Shopify and Segment, so one fan profile works across Warner Bros. storefronts. Product drops followed the Wizarding World release calendar.

Full case study ↗
Movies Anywhere overview: digital movie purchases from several retailers in one library
ShippedDigital purchase · rental

Movies Anywhere

My role: Senior Product Manager, Home Entertainment.

Optimized digital purchase and rental flows with personalized recommendations, and unified 7 studio libraries with 5 digital retailers so a purchase made anywhere appears in one library.

  • Purchase revenue +42%
  • Subscriptions +28%
  • Retention +34%
Full case study ↗
Wizarding World future metaverse concept linking shop, theatre, home entertainment and parks
StrategyAR/VR · metaverse

Brand metaverse strategy for DC and Harry Potter

My role: author. Presented at TechEx 2023.

A three-phase roadmap taking two franchises from digital collectibles to mixed reality. It set out gamified purchases, rewards earned from films and games and redeemed in store, and virtual marketplaces, mapped across free, à la carte and subscription models.

This strategy became the brief for the DC Metaverse design below.

Ozone · immersive gameplay with commerce

2023 – 2024
DC Metaverse concept diagram: avatar builder, four worlds, in-world cart with digital and physical purchase options, coin rewards and analytics
ConceptDesigned for a planned Warner Bros. build

DC Metaverse

My role: Executive Director of Product. Designed the commerce experience.

Fans create an avatar and move between Gotham City, Metropolis, Themyscira and Atlantis. Commerce is part of the play, not a separate store.

  • In-world cart: a 3D collectible opens a cart inside the experience. Buy the digital collectible, the matching physical item from DC Shop, or both.
  • Gameplay rewards: avatars earn coins as they explore, unlocking rewards and discounts redeemed at in-world storefronts.
  • Storefronts in the world: DC Shop collections appear as shops inside the space and link straight to the product.
  • Measurement: the journey from play to purchase is tracked in Google Analytics.
Open the full flow ↗
Ghostbusters 2024 immersive experience gamification concept slide
ConceptSony Pictures · 2024

Ghostbusters immersive game

My role: product and experience design.

A narrative, browser-based RPG that joins theatrical promotion, merchandise sales and fan engagement in one continuous experience, with point-based play and unlockable gear.

Champions of the Ring revenue model: digital merchandising, in-game purchases, subscription and sponsorships
ConceptWeb, designed to scale to VR

Champions of the Ring

My role: product and monetization design.

A wrestling career sim where players create characters and manage promotions. The revenue model covers virtual and real-world merchandise, in-game purchases, subscription and sponsorship.

Ozone Studios landing page: online worlds, interactive stories and games
Platform roadmapAR/VR · 3D commerce

Ozone platform

My role: Executive Director of Product, Immersive Experiences.

Directed the product roadmap for a cloud-based AR/VR and 3D commerce platform for entertainment brands: 3D and 2D e-commerce with real-time publishing, AR/VR-compatible assets, and user profiles that carry across web and headset.

More immersive work ↗
Résumé

Product manager, hands on

I define the purchase funnel, instrument it, and ship the roadmap with engineering, design and data science. Two pages, PDF.

Download Résumé LinkedIn
  • 2023 – Present
    Founder and Principal Product ConsultantStory Architechs Inc. · includes a six-month contract assignment at Apple TV+
  • 2023 – 2024
    Executive Director of Product, Immersive ExperiencesOzone Metaverse
  • 2018 – 2022
    Product Strategy Manager, Consumer Experience GroupWarner Bros.
  • 2016 – 2018
    Senior Product Manager, Home EntertainmentWarner Bros.
  • 2000 – 2016
    Technical Product ManagerSony Pictures Entertainment